Instagram Marketing: A Preface

When Instagram first popped on the scene back in 2010, it had been services or products other social platform: stuffed with selfies, pets, and photographs of food.

Fast-forward to 2022 and Instagram’s transformation coming from a simple photo sharing app with a full-on marketing channel is virtually complete.

Just look at some of the platform’s newest features! In the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to bring customers from Instagram Stories, as well as the new standalone video platform, IGTV.

Regardless of whether you be employed in ecommerce, education, or media and publishing, its smart to construct a name on Instagram. However if you simply really want to prosper, you should know the working platform (and your audience) inside and out, including what type of content resonates most, building an Instagram Stories strategy, and ways to track your metrics and KPIs.

Why Instagram Marketing is Key to Ecommerce Success

Everybody knows how great Instagram is good for sharing pics and vids with this friends, but it’s also an incredible channel for ecommerce marketing. So why?

Well, a clear reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their items. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that developing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s also the fact that Instagram users tend to be engaged than the average social media user. And even though trends do manage to reveal that Instagram engagement is dropping, the working platform remains producing higher engagement rates for businesses in comparison with both Facebook.

But Instagram users tend to be more than only engaged – they’re also commonly internet buyers. Based on research conducted recently, 72% of Instagram users report purchasing decision after looking at something on Instagram, with popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to change.

One other reason Instagram is so great for ecommerce is because of the platform itself. Instagram has introduced a bunch of new business-facing tools – and there’s definitely more into the future! Whether through links in Instagram Stories or shoppable Instagram posts, in time a number of our shopping online experiences will become (and end) on Instagram.

All this said, it will be a blunder to consider which simply because you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its ability to move products, Instagram is also an unbelievable place for businesses to create brand awareness and repair with new audiences (and customers).

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