Instagram Marketing: A Preface

When Instagram first popped onto the scene back 2010, it was as with every other social platform: filled with selfies, pets, pictures of food.

Fast-forward to 2022 and Instagram’s transformation coming from a simple photo sharing app to some full-on marketing channel is almost complete.

Just take a look at many of the platform’s newest features! Over the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, and also the new standalone video platform, IGTV.

Whether you operate in ecommerce, education, or media and publishing, its smart to construct a presence on Instagram. But if you actually want to prosper, you must know the platform (along with your audience) inside and out, including what type of content resonates most, how to construct an Instagram Stories strategy, and the way to track your metrics and KPIs.

Why Instagram Marketing is the vital thing to Ecommerce Success

We all know how great Instagram is for sharing pics and vids with the relatives and buddies, but it’s also an incredible channel for ecommerce marketing. So why?

Well, a clear reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their goods. Whether through regular photos, videos, or Instagram Stories, countless businesses learned that developing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s also the proven fact that Instagram users will be more engaged than the average social networking user. And even though trends do appear to show that Instagram engagement is dropping, the woking platform remains producing higher engagement rates for businesses in comparison to both Facebook.

But Instagram users will be more than only engaged – they’re also commonly online shoppers. According to legally to have, 72% of Instagram users report purchasing decision after looking at something on Instagram, with more popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users the ideal audience because they’re high-intent and quick to convert.

One other reason Instagram can be so just the thing for ecommerce is because of the working platform itself. Instagram recently introduced a huge amount of new business-facing tools – and there’s definitely more into the future! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough a number of our online shopping experiences will start (and end) on Instagram.

All this said, it will be an oversight to think that just simply because you don’t sell ecommerce products your small business doesn’t belong on Instagram! Beyond its unique power to move products, Instagram can be an incredible place for businesses to create brand awareness and correct with new audiences (and customers).

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